LeadPoint Launches Voice Leads Exchange for Debt Counseling and Management Industry
9/10/07 – Los Angeles-based LeadPoint, an online leads exchange marketplace, today launched a credit card debt voice leads exchange, what it calls a first for the lead generation industry. The voice leads exchange allows buyers to purchase leads generated from sources like television, radio, print and verified call center hot transfers.
The company says that for existing credit card debt counseling and management firms who already generate inbound calls, the exchange enables better monetization of consumers from states they do not service and from their advertising spend during times of excess call supply by routing calls to LeadPoint. For publishers and advertisers, the voice exchange enables those with media buying experience across TV, radio, and print to rapidly enter the growing debt counseling and management industry, according to LeadPoint.
LeadPoint currently operates in numerous verticals including consumer lending, consumer credit, education, automotive lending and business services. Founded in 2004, the company now claims to have traded more than 2 million leads. Its investors include Redpoint Ventures and European Founders Fund.
LeadPoint – www.leadpoint.com
