StartUp Beat

I started SodaHead with my childhood best friend, Michael Glazer.  While I served as vice president of operations at MySpace, I’d often call Michael to pitch him various startup ideas.  No idea convinced him to leave his senior vice president position at Jefferies & Co., an investment bank.  Then one morning, I called him and told him my idea about creating a prediction marketplace based on social wisdom.  I envisioned a community site where visitors would answer questions about predictions people made in the news.  Michael said, “let’s do it!” but said the site needed to be more social.  He laughed at the irony that the investment banker had to tell the guy from MySpace to make it less analytical and more social.  He convinced me that to make a site attractive for the masses, we needed to move away from predictions and more toward opinions.  This evolved into SodaHead.com.