Conversion Logic media attribution platform exits beta; global marketing powerhouse Guthy-Renker among initial clients

By Editor June 19, 2015


Industry’s First Real Time, Cross-Channel Attribution Provider Enables Advertisers to Quickly and Powerfully Analyze Their Entire Media Mix including Television

LOS ANGELESConversion Logic, the media industry’s most intuitive cross-channel attribution platform, announced today the end of its beta period and the general availability of its next generation media attribution offering to brands and media agencies in the U.S. and Europe. Guthy-Renker, one of the world’s largest and most respected direct marketing companies, is among the platform’s initial clients.

The Conversion Logic SaaS platform brings a new approach to solving the complexities of cross channel attribution, providing actionable intelligence in real-time rather than days or weeks. Advertisers can analyze their entire media mix including display, search, social, mobile, online video, radio and TV within the company’s media agnostic platform to quickly identify where results are coming from and then optimize their campaigns to achieve the best performance. Conversion Logic is the first attribution solution built with the media practitioner in mind, distilling complex results into digestible insights through its user-friendly dashboards.

“Conversion Logic represents a smarter, more actionable way of deploying attribution with early clients seeing sharp performance gains from our real-time platform,” said Trevor Testwuide, CEO and co-founder of Conversion Logic. “By making the attribution framework easier to implement and consume, we are empowering brands and media agencies to maximize their results with a SaaS tool that will net significant bottom line results.”

Since launching in selected release in 2014, Conversion Logic has worked with more than a dozen clients including both brands and media agencies. Early users have achieved significant performance increases through Conversion Logic with one seasonal retailer cutting their cost per order (CPO) by 15 percent and another retail client boosting performance 30 percent by optimizing to a more effective media mix.

Developed by a team of attribution veterans and powered by leading data science and machine learning, brands and agencies can fully integrate existing media buying, data and marketing platforms through the Conversion Logic platform.

“What particularly impressed us about the Conversion Logic platform was the ability to quickly gain insight into the full impact of our digital spend,” said Scott Wilson, senior director, marketing and planning at Guthy-Renker. “The Conversion Logic team understands the needs of the media community and has developed a smarter, more useable paradigm for doing attribution.”

About Conversion Logic

Conversion Logic is the media industry’s most intuitive cross-channel attribution platform. Built from the ground up by a team of attribution veterans, Conversion Logic’s SaaS platform is designed for CMOs, brand leads and media practitioners who need to make fast and accurate decisions in managing their multi-channel media campaigns around the world. Conversion Logic’s media agnostic technology provides actionable insights in real-time rather than days or weeks, enabling clients to rapidly adapt to changing environments. As an independent company, Conversion Logic is untethered from any media entity influence. Conversion Logic investors include Rincon Venture Partners, Crosscut Ventures, Lerer Hippeau Ventures, TenOneTen, Founder Collective and Raptor Ventures. Conversion Logic is online at