Featured Startup Pitch: Inzopa is building a social platform for connecting home buyers with lenders that better fit their needs

By Editor November 27, 2013
Courtesy of Inzopa.

Courtesy of Inzopa.By Charanjeet Singh, Inzopa co-founder and CEO

Elevator Pitch: Inzopa helps streamline the process of home buying by helping you locate an actual person who has the background to fulfill your specific mortgage needs and deliver an amazing user experience. Think of it as ‘the LinkedIn of the home buying world.’

Product/Service Description

With social media playing such an integral role in our lives, the team behind Inzopa wanted to create a social media outlet that offered ease to home buyers. Inzopa allows home buyers to discover and work directly with lenders, as well as real estate agents, on a secure network. It is essentially a one-stop shop for those looking to purchase their dream home, with everything thing they need and all of their information easily accessible. Home buyers can now breathe a sigh of relief, as this personalized process takes the stress out of home buying.

Inzopa matches home buyers with lenders that are the perfect fit for their needs, speeding up the often tedious process. For example, if you are self-employed, Inzopa will specifically present you with lenders that have a track record of closing loans for other self-employed individuals. Due to this seamless match-up, 80 percent of people who visit Inzopa find there’s no need to continue shopping around, as they found a match for their needs.

Founders’ Story

I started conceptualizing the idea when I was looking to purchase my own home. I recognized that we live in an era where social media is incredibly powerful in connecting people. So, why not create a social media platform that connected home buyers with what they needed (lenders, real estate agents, etc.)? This is when Inzopa was born. I was on a mission to create a platform that would allow me to connect with both a lender and a real estate agent with a more specialized approach.

I recognized that Generation X individuals are more interested in big banks, simply because of who they are and not what they have to offer. My goal was to give both Generation X and Y a way to work in a more social environment to discover other avenues, as well as being able to interact with real people.

Market Opportunity

In 2012, there were 8.6 million loans originated in the United States. This number is expected to grow even higher now that the housing market is in recovery mode and families are feeling more comfortable with the idea of buying again. At Inzopa, we are positioning ourselves to capitalize on the $10 billion market by offering individuals something that no one else currently can.

How We Differentiate From the Competition

Inzopa currently doesn’t have any direct competition. Companies like LendingTree, Bankrate, and Trulia all offer lead generation engines; however, they don’t take an in-depth approach to the process. Where they will give you a basic list of lenders in your area, Inzopa will show you lenders that specialize in what you need. As a consumer, we give you the ability to search for the perfect agent and lender based on their transaction history and the products that they offer. This allows you to be able to make a more confident decision.

Business Model

Users can register and access Inzopa completely free. Inzopa’s revenue comes from the lenders who use the product.

Current Needs

Right now, we are currently a self-funded startup actively seeking investors. We are currently seeking talented software designers, UI/UX designers and sales representatives to join our team.

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Courtesy of Inzopa.Website: www.inzopa.com

Founders: Charanjeet Singh, Brian Barrick

Headquarters: Fremont, California

Investors: Bootstrapped

Year Founded: 2013

Employees: 5

Twitter: @Inzopa

Facebook: facebook.com/inzopa

LinkedIn: linkedin.com/company/inzopa

AngelList: angel.co/inzopa