ELEVATOR PITCH
MartMobi’s mobile ecommerce platform helps online retailers dramatically improve their mobile conversions. The platform enables seamless connectivity with a retailer’s existing shopping cart solutions—such as Shopify, Bigcommerce, Magento, and Yahoo—and provides beautiful mobile, tablet sites, and native apps, all of this without the need to write a single line of code. MartMobi is part of the Techstars family.
PRODUCT/FEATURE DESCRIPTION
With MartMobi, online retailers can instantly create beautiful mobile websites and apps that are completely synchronized with their online shopping carts. The platform integrates seamlessly with commonly-used back-end ecommerce systems such as Magento, Shopify, Bigcommerce, Yahoo commerce, Volusion, 3dcart, and even works with custom-built ecommerce solutions.
With this back-end integration, merchants continue to manage only one store, while offering a fully-optimized experience for all their mobile customers. By creating an optimized mobile presence, we offer merchants an immediate and significant uplift in mobile sales. Many of the merchants we work with achieve positive ROI within their first month.
Key Highlights:
FOUNDING STORY
MartMobi’s founders, Pramod Nair and I, are serial technology entrepreneurs with a flair for challenges. We first came together to create LearnSocial, an online learning platform which was acquired within six months of its launch. During the LearnSocial days, we built camaraderie and an eye for opportunities.
When we recognized the hardships of building a mobile site and apps for LearnSocial, Pramod and I realized they could ease the pain that online retailers face when dealing with mobile by making it a simple, seamless process that can be completed in three simple clicks. This idea eventually flourished into MartMobi, currently a TechStars company.
MARKETING/PROMOTION STRATEGY
As a SaaS (Software-as-a-Service) company, MartMobi uses a self-serve model that can rapidly scale through inbound customer leads. Two things need to be executed well to achieve this strategy:
MARKET OPPORTUNITY
Globally, there are 600,000 active online stores, of which less than ten percent are optimized for mobile. Further, less than two percent have mobile apps, which are a necessary customer retention asset. This presents an annual market opportunity of $1.5 billion.
HOW WE ARE UNIQUE
Mobile commerce platforms are a complicated technology, and hence vendors are few-and-far-between. Of this handful of options, we believe that MartMobi provides the most compelling offering for the following reasons:
BUSINESS MODEL
MartMobi’s business model is driven by monthly subscriptions that vary based on catalog size and feature requirements. Plans start from as low as $49 per month up to $199 per month. Enterprise solutions for large merchants are dealt with on a case-by-case basis. Professional services are also provided for merchants that need a deeper level of customization.
CURRENT NEEDS
We are looking for key hires in inside sales, marketing and mobile development.
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WEBSITE: www.martmobi.com
FOUNDERS: Satya Ganni, Pramod Nair
INVESTORS: TechStars Fund, Bitchemy Ventures
INCUBATOR/ACCELERATOR: TechStars Chicago
YEAR FOUNDED: 2013
ANGELLIST: angel.co/martmobi-technologies
TWITTER: @MartMobiHQ
FACEBOOK: facebook.com/MartMobiHQ
CRUNCHBASE: crunchbase.com/organization/martmobi-technologies
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