Categories: Startup Pitches

Lightning Pitch: Pacifica Labs

COMPANY: Pacifica Labs

ELEVATOR PITCH:

Daily tools for stress and anxiety. Based on cognitive behavioral therapy. Available on iOS and Android.

PRODUCT/SERVICE DESCRIPTION:

Anxiety disorders are the most common mental illness in the U.S., affecting 40 million adults in the U.S. age 18 and older. Yet, two-thirds of them are not in treatment. While there will always be a place for traditional therapy, barriers such as stigma, cost, and distance often get in the way of individuals getting the care they need.

Pacifica offers daily tools to help those with stress and anxiety. Based on cognitive behavioral therapy (CBT), a well-researched technique for helping people understand the relationship between their thoughts, feelings, and behaviors, Pacifica is comprised of quick, immersive tools that are designed to fit into our daily lives.

FOUNDERS:

Pacifica was founded by Dale Beermann, CEO, and Chris Goettel, designer. They met at StudyBlue where Dale was the CTO and Chris was the UX Design Lead. Dale brings decade of technical expertise, while Chris brings a background in product design and user experience. Christine Moberg, postdoctoral fellow in Psychiatry at Stanford School of Medicine, also contributes to Pacifica’s development and content.

HEADQUARTERS: San Francisco

WEBSITE: www.thinkpacifica.com

YEAR FOUNDED: 2014

TWITTER: @ThinkPacifica

FACEBOOK: facebook.com/thinkpacifica

LINKEDIN: linkedin.com/company/pacifica-labs-inc-

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