New Marketplace-as-a-Service enables resellers to launch customizable marketplaces

StartupBeat Team
By StartupBeat Team June 17, 2021

Ingram Micro Cloud, operator of one of the world’s largest marketplaces of cloud solutions and services for the channel business, today introduced its new Marketplace-as-a-Service model to help reseller partners fully automate and scale more efficiently, easily, and rapidly.

The enterprise’s latest offering enables channel reseller partners to launch their very own cloud marketplace and grow with streamlined cloud subscription management and billing and sets them on an accelerated path to commercialize and sell their products and services, the company said in a media statement.

The Marketplace-as-a-Service model has wide-ranging benefits, including the flexibility to scale and serve more customers, a faster time to market with automation of service delivery, billing, and invoicing, and 360-degree visibility on product margins, pricing structure, and bundling.

Using the new offering, reseller partners will also be able to inherit Ingram Micro Cloud’s product catalog on their customizable storefront, increasing its cross-selling opportunities with their own intellectual property and services.

Victor Baez, vice president of Ingram Micro Cloud (Image source: LinkedIn)

Moreover, it provides them with an opportunity to establish their customer-facing storefront at a remarkably lower total cost of ownership than what is currently possible.

“By combining our powerful marketplace technology, industry expertise, and comprehensive product catalog, we’ve achieved a world-class Marketplace-as-a-Service that we expect will fundamentally transform our reseller partners’ cloud businesses,” said Victor Baez, vice president of Ingram Micro Cloud, according to the press release.

Instead of taking a one-size-fits all approach, Ingram Micro Cloud continues to add features and functionalities for its reseller partners with the aim of keeping pace with the dynamic needs and opportunities of the channel, he added.

The Marketplace-as-a-Service model, according to the company, will enable resellers to grow at scale without having to worry about the underlying technology.

It will also continue to offer reseller partners a high level of automation and flexibility through integrating with their existing systems and tools, using Marketplace API and other platform integration capabilities.