Triblio raises $3.4M for its data-driven content marketing platform

Reston, Virginia-based content marketing startup Triblio has landed $3.4 million in Seed funding. Investors in the round include Longworth Venture Partners and Kepha Partners. The company offers a content development, analytics and distribution platform for primarily B2B-focused companies. It’s an increasingly crowded market, but Triblio’s main differentiator is its focus on data and analytics to more precisely measure the results of content marketing campaigns.

Triblio was founded by CEO Andre Yee and CTO Mike Ball. This was its first round of outside investment.