Universal Avenue raises $5M to fuel growth

By Editor September 2, 2015

Universal Avenue, the Sales-as-a-Service platform which gives businesses on-demand access to a direct sales team in any location around the world, announced today that it has raised an additional USD 5 million to fuel expansion. This latest round is led by Northzone, with contribution from Salesforce Ventures along with existing investor MOOR.

Universal Avenue has quickly established itself as a growth partner for a high number of the world’s leading online brands. Universal Avenue Brand Ambassadors join the platform as freelancers with full flexibility of when and where they work, as well as which brands they choose to represent.

With local offices and teams now in Sweden, UK and Greece, Universal Avenue has begun to expand its European and global reach. Additional financing will be used to spur product growth and additional investments in sales and marketing.

“We have seen significant interest in our platform and will now continue to help accelerate the global growth of the world’s leading online brands,” says CEO and Co-Founder Johan Lilja. “With Northzone and Salesforce Ventures complementing MOOR we have a dream team on the investor side. They bring a wealth of operational and investment experience that add strategic value, as well as support and guidance for continuous growth.”

Tim He, Principal at Northzone says: “Through their unique marketplace approach to sales and brand ambassadorship, Universal Avenue is disrupting the market. The opportunities for brands in connecting with a distributed network of talented ambassadors on-demand are huge. We are very excited to be working with the team as they continue to build a global community.”

“Universal Avenue combines beautifully the most important ingredients of a start-up; high caliber renegades with a unique, scalable idea. This first year has been about proving the model. We are excited to continue the momentum achieved by the team already, which this new funding further accelerates”, says Bengt Häger, Partner at MOOR.