Microsoft Accelerator startup SENSORO secures $18 million in Series B funding

By Oliver Griffin May 9, 2017

SENSORO, an Internet of Things (IoT) sensor device and network technology company, has secured $18 million in Series B funding led by Tsing Capital and followed by Bosch and Sumitomo. Following first round financing of $10 million from Nokia Growth Partners in 2015, SENSORO’s Series B investment serves as an endorsement of the company’s vision and execution.

SENSORO’s flagship technology line, the Alpha Product Suite, provides a long-range, low-power, and cost-effective solution for large-scale IoT sensor networks focusing on two major applications: environmental monitoring and asset tracking. The company anticipates producing and shipping over 100,000 environmental related devices and 500,000 asset tracking tags in 2017 to support infrastructure in cities, buildings, and industries including: manufacturing, oil and gas, warehousing, logistics, fleet management, and retail.

The Microsoft Accelerator program, from which SENSORO hails, exhibits Microsoft’s commitment to collaborating with innovative startups to bolster their go-to-market strategies and accelerate their success.

Tzahi (Zack) Weisfeld, General Manager from Microsoft Startup Growth Partners at Microsoft Corp said, “We believe that IoT sensor and network technology will become ubiquitous over the next several years. We are proud to see the strong growth of SENSORO within the Microsoft Accelerator program and we’re excited to see how their technology, integrated with Microsoft Azure IoT technologies, will transform the way businesses run.”

SENSORO is providing IoT technologies for various smart city projects in the UK, Europe, Malaysia, and China. SENSORO delivers environmental monitoring and asset tracking solutions for Manchester City Verve, STORM, Putrajaya – Multimedia Super Corridor (MSC), and Nanjing China Fire Safety Department. SENSORO leverages Microsoft Azure IoT technologies to power its solutions.

Vivian Li, SENSORO Co-Founder and Chief Strategy Officer, said, “Our goal at SENSORO is to leverage technology to create a better, safer, and smarter way of life. We are building technologies that, combined with the power of Microsoft IoT products and services, will play a critical role in the IoT ecosystem and will facilitate widespread implementation of intelligent resource management and life safety solutions.”

The company was founded in 2013 as part of the Microsoft Accelerator program. The company manufactures both beacon devices that collect and send information via proximity interaction with mobile apps and long-range wireless sensor networks that aggregate digital data from the physical world for IoT applications. SENSORO customers have deployed over 400,000 of our beacons in over 75 countries. SENSORO is headquartered in Seattle and has offices in Beijing, Shanghai, and Shenzhen.


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