Three things startups are doing better than big brands
It's an irony: Almost all startups have role models in some big brands they look up to, aspiring to be like them one day. But there are certain ways...
Perspective
Eight golden rules of blogging that every blogger should know
By Simon Horton Blogging is a phenomenon which has rapidly grown in a span of five years, outgrowing all other trends of our times. It covers...
Becoming a ‘Superstartup’: What early phase companies can learn from Lady Gaga
The world of business is changing. Fast. With the Recession finally releasing the world’s economies from its steel vise, we have seen a...
Conversation: An operating system to talk about
You may not realize it, but your organization is home to an incredibly powerful operating system (O/S). Think outside the realm of technology....
Inventors: Five do’s and dont’s for your elevator pitch
If you can sell your idea to companies or potential investors, your product could become the bestseller every inventor dreams of creating. A...
Ten mobile app marketing mistakes you shouldn’t be making in 2015
Each passing year brings along some trends in our marketing efforts. While some stick out another year, others become passé. And we marketers...
Choosing and shaping the right team for your startup
Having the right team in place is likely more important in a startup than an established firm. Why? Because established businesses have layers of...
Five reasons small companies fail to grow
Once you find the money to start a business, it is time to move onto the growth phase. Some companies grow fast, while others take more of a slow...
The love affair with public clouds: Why public clouds make sense
So you’ve decided to move to the cloud. What’s it to be? Public? Private? Hybrid? Multi-cloud? So many questions and so many options. You start...
Five tips for raising capital for startups through MBA programs
The primary question that arises when you get an MBA in the U.S. with a startup is: Why did you come to study an MBA if you’ve already established...
Outlook on small business and startup hiring better than it has been in years
As we head into mid-summer and the weather heats up, hiring in the small business and startup economy may start doing the same. There are several...
Building trust as a new business in an offline industry
I got my feet wet in the online industry before launching my own local small business. Despite the cut-throat competition in the online world,...
