How to apply poker strategy to business: Numbers, strategy and intuition
The idea of taking lessons from a game often thought to depend on luck and risk-taking, and applying them to business, may seem like an unlikely one....
Perspective
Startup Marketing: Jingle sells – How to adapt mobile marketing campaigns for the 2015 holiday season
When people start winding down at the end of the year looking forward to the holidays, marketers are gearing up. Q4 has always been the most...
How a scoreboard changed our company culture
Everyone wants to win. But how do you know if you are winning if you don’t know the score? Measuring key performance indicators is a game changer...
The seven scariest things to an entrepreneur
As Halloween approaches, small business and start up owners have named the seven things that scare them the most in the October 2015 SurePayroll...
Four ways to embrace transparency and make your business endearing to Millennials
Millennials are the the largest generation in the U.S., and by 2017 they will also have the greatest spending power. Millennials have consumption...
How to franchise your startup and what will separate you when you are launching your brand
Franchising your business as a smaller startup brand, if done properly, can be one of the most effective, cost efficient, and productive ways to...
Base your source of funding on company intention and goals
The stages of funding, it is said over and over, go as follows: Friends and family, then Angels, then venture capitalists. It’s a familiar...
How to pivot gracefully, and not end up with your feet in the air
The ability to adapt your business model in crisis situations is an invaluable attribute for companies of all sizes. Admitting that something isn’t...
Strategies for overcoming common risks when letting your Twitter fans ask you anonymous questions
Celebrities and influencers are using social media—particularly Twitter and Facebook—more-and-more to interact with their fan bases. Evidence...
Startups aren’t just for millennials: Four reasons you should launch a new business in your thirties rather than your twenties
You’ve seen today’s popular image of the startup founder: An unkempt 20-something just out of college, probably wearing jeans and a graphic tee....
Six TED Talks all entrepreneurs should tune in to
It’s a hectic Tuesday morning—you’re scheduling meetings with investors, emailing the new marketing assistant, and trying to figure out how to...
Four time-saving applications for entrepreneurs
Time is a rare commodity, and no group knows this better than entrepreneurs. For them, finding a moment to think about what to have for lunch is as...
