The Lightning Pitch: A Better Florist, delivering a thousand smiles a day

By Tim Hinchliffe May 19, 2017

Company: A Better Florist

Headquarters: Singapore

Founder: An ex-Googler who found his passion abroad, Steve Feiner

Why we like it: The inspiration for A Better Florist took root when Founder Steve Feiner was working for Google in Singapore and noticed a high amount of search traffic looking for florists. After delving further into the flower market, Feiner discovered that the industry was lacking and began working on fixing it.

A Better Florist Founder Steve Feiner preparing fresh red roses

Once he concocted the solution, and after an unfortunate run-in involving a florist, an ex-girlfriend, and a tardy bouquet, he quit his job at Google and started A Better Florist, delivering a thousand smiles a day in Southeast Asia.

“Sending and receiving flowers should be easy, affordable and beautiful,” the website asserts, and, “every reason is the perfect reason to send out flowers.”

A Better Florist sources its directly from flower farms in the Cameron Highlands to offer the freshest product imaginable at an affordable price. Its intuitive website means that in just a few clicks you can send an arrangement of fresh flowers.

Designed by a professional florist, each bouquet is stunning and long-lasting and is guaranteed for free same-day delivery from 9AM to 6PM.

Feiner began working at Google in San Francisco and was later shipped out to Singapore. If he had never been dispatched, he would never have found his calling — changing the florist market in Southeast Asia while delivering a “thousand smiles a day.”