Whole Foods Partner, SaniSafe Products, Charts Consistent Growth With Eye On National Domination

By Sam Brake Guia October 30, 2018

Texan outfit SaniSafe Products continues to grow by more than 50 percent year-on-year as the plastic design and manufacturing company charts its course for nationwide success.

The San Antonian custom plastic and acrylic designer, working in the grocery, restaurant, hotel, convenience and retail sectors, can already count companies like Whole Foods, Walmart and Valero as partners but is now preparing to tackle the needs of the nation.

SaniSafe Products has been a staple in the Texan manufacturing scene for 35 years but entered a new era of ownership under local businessmen Bruce Vaio and Doug Dannhardt in 2014. The pair brought an updated logo, brand messaging and vision to mark the company’s next chapter as a proposed national outfit.

The results have been fruitful: with SaniSafe Products enjoying a compounded annual growth rate of 58 percent in recent years.

After more than 30 years as a senior executive in the construction industry, Vaio took an early retirement in order to pursue his passion of furthering a startup in the manufacturing space. Meanwhile, Dannhardt also brings more than three decades of sales and business development experience to the company’s expansion.

“SaniSafe needs to establish its own identity. Its culture will be based on empowerment and the ability to tap into its strength, the people,” Vaio said. “Although there are plenty of success stories in business, we will boldly strive to define our own philosophy and way of providing value to our customers.”

Disclosure: This article includes a client of an Espacio portfolio company